SYLLABUS

Introduction to Marketing Analytics

In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau.

PREREQUISITE KNOWLEDGE

No prerequisites.

• Introduction to Data Analysis

  Learn how to use statistics and visuals to find and communicate insights. Develop Excel skills to manipulate, analyze, and visualize data in a spreadsheet. Build Excel models to analyze possible business outcomes.

  INTERPRET A DATA VISUALIZATIONANALYZE SURVEY DATA

• Data Visualization

  Learn to apply design and visualization principles to create impactful data visualizations, build data dashboards, and tell stories with data.

  STORYTELLING WITH DATABUILD DATA DASHBOARDS

• Google Analytics

  In this course you’ll acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Data Studio, and produce actionable insights that power significant business growth.

  ADVANCED DISPLAYS, SEGMENTS & VIEWSNAVIGATING, REPORTS, & DASHBOARDS

• Marketing Analytics

  In this course you will learn about a wide range of marketing and business metrics, and how to evaluate the growth and health of your marketing efforts.

  CRAFTING AN ANALYTIC BRIEFCREATE A CAMPAIGN REPORT

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