[Lynda] Logo Design: Techniques

Author

image of author Nigel French Nigel French

Updated

12/16/2016

Released
 

11/4/2014

Logos are a critical part of the modern visual landscape. To learn how to create your own, it’s important to be able to identify the components and design techniques behind the most successful examples, from the Nike swoosh to the Coca-Cola ribbon. In this course, Nigel French deconstructs popular logos in order to explain why and how each logo works, and offers a methodical approach to creating a logo in Illustrator. This course combines theory with nuts-and-bolts techniques that emphasize simplicity and readability: the principles that ground the best logo designs.

Topics include:

  • Generating logo ideas
  • Choosing the right typeface
  • Designing with simple shapes
  • Adding shine, texture, beveled edges, and transparency
  • Designing with negative space
  • Choosing logo colors
  • Preparing final files
Skill Level Beginner

4h 58m

Duration

1,368,677

Views
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Size: 990.92M

 

https://www.lynda.com/Illustrator-tutorials/Logo-Design-Techniques/173877-2.html.


 

One Comment

  1. phoenix September 15, 2018 Reply

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